VISUAL IDENTITY & PERSONAL BRANDING

Sofía — Una mirada con intención

A visual identity shaped by nature, intuition and authenticity, turning Sofía's personal universe into a warm, expressive and distinctive brand system.

Sofía visual identity board with typography, colour palette and nature-inspired brand applications

Challenge

Translate Sofía's personality and authentic way of seeing the world into a visual language of her own.

Scope and role

Creative direction and design of a visual identity and personal branding system.

Approach

A direction shaped by nature and intuition, designed to express warmth, authenticity and personality.

Outcome or learning

A brand system conceived to bring those qualities together in a warm, expressive and distinctive identity.

Credits and permissions

Publication and asset permissions are recorded.

  • Vittoria: Brand strategy and visual identity

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